MR AWARDS 2022 HALL OF FAME: FRED DERRING, LEE LEONARD, AND VIRGINIA SANDQUIST, DLS APPAREL GROUP – MR Magazine
The morning we met with the DLS team to prepare for this story, we talked about everything: from the financial markets (invest in I-bonds!) to the supply chain (place orders early!), to staffing shortages (should stores be sponsoring Ukrainian tailors to move here?) to marketing (the power of online flipbooks).
Last Thursday’s Zoom meeting of more than 40 DLS member stores was a positive indication of specialty store stamina and survival.
As suggested in MR’s Editor’s Letter last week, two of the best tactics retailers can try while their stores are closed are 1. Communicate with customers in a more personal manner without the hard sell; and 2. Sell gift certificates now to be redeemed when the store re-opens.
Vendors, retailers, and industry insiders agree: no one works harder, or knows the market better, than the partners at DLS Apparel Group . With a mission to scour the market, here and abroad, to discover new brands, trends, and ideas and interpret them for their 150 retailer clients, the DLS team has nurtured a devoted and appreciative following.